Big Island Videos Kona Coffee, NBC NEWS May 30, 2017 Not all cups of Kona Joe are created equal. A bitter fight between grassroots coffee farmers and big manufacturers is brewing…Lauren Ina reports for NBC News. Hualalai Estate – 100% Pure PREMIUM Kona Coffee – Medium-Dark Roast 7oz (WHOLE BEAN) Hualalai Estate PEABERRY- 100% PREMIUM Kona Coffee – Medium-Dark Roast 7oz (WHOLE BEAN) Don Francisco’s Kona Blend, 12 count Single Serve Coffee Family Reserve (Packaging May Vary)